Brand Guidelines

Introduction

The “Pramaana Labs” name, the Pramaana Labs lockup, wordmark and icon, and other Pramaana Labs trademarks are the property of Pramaana Labs. These guidelines are intended to help our partners, resellers, customers, developers, consultants, publishers, and any other third parties understand how to use and display our trademarks and copyrighted work in their own assets and materials.

Logo

Our identity is built from three elements: the lockup (icon and wordmark together), the wordmark on its own, and the icon on its own. Each has a specific role. Choose the form that best fits the context, and always give it room to breathe.

Lockup

The lockup is our primary logo—the icon and wordmark in a fixed relationship. Use it as the default whenever space and context allow. The proportions and spacing between the icon and wordmark are fixed and must never be recreated or adjusted.

Wordmark

The wordmark is the most direct distillation of our visual philosophy—clean, geometric letterforms that feel both precise and approachable. Use it where the icon is unnecessary or where horizontal space is limited. Its balance and proportions are fixed.

Icon

The Pramaana Labs icon is more than just a visual mark; it represents the core philosophy that guides our work. Its interlocking geometry—where soft circles meet precise right angles—captures the balance between human insight and structured reasoning. Use the icon on its own only where the brand is already well established, such as app icons, avatars and favicons.

How to use our Logos

Brand partnerships

When pairing the wordmark with partner logos, maintain balanced spacing and clear hierarchy. Avoid placing logos too close to one another, ensuring sufficient space to preserve clarity and visual impact. Ensure each logo is displayed at an appropriate size, uses its approved color format, and is not distorted or altered in any way.

All co-branded materials must undergo an approval process by both brands to guarantee consistency and adherence to branding standards.

Color

Our palette pairs a warm neutral foundation—Bone and Ink—with four expressive accents. Use Bone and Ink for the majority of surfaces and text, and reach for Gold, Rose, Sky and Forest sparingly to add warmth, energy and emphasis. Always preserve sufficient contrast for legibility and accessibility.

Typography

Montserrat is the typeface of the Pramaana Labs brand. Inspired by the geometric signage of early twentieth-century urbanism, it blends mathematical precision with a warm, rounded, contemporary character.

The family is available across a full range of weights—Light, Regular, Medium, Semibold and Bold. We use the upright (roman) styles only; italics are not part of the Pramaana Labs type system. Its clean proportions and open counters keep it highly legible in both digital and print applications, from fine print to large display headlines.

Designed to represent Pramaana Labs’ brand ethos, the typeface strikes a balance between technological precision and humanistic warmth, embodying a future-forward and inclusive tone that supports our mission of bringing clarity and trust to everything we build.

Contact

For legal inquiries, please contact legal@pramaanalabs.ai.

For everything else, including permission requests for the use of our logos, questions about these guidelines, or communications that go beyond the cases outlined above, please contact brand@pramaanalabs.ai.

Press releases

When mentioning our company in press materials, please refer to us by our full name, Pramaana Labs, and use our marks exactly as provided.

If announcements, blogs, or other communications go beyond the cases outlined above, or if you have questions about our guidelines, reach out to the Pramaana Labs brand team at brand@pramaanalabs.ai.

Usage terms

The term “Marks” includes anything we use to identify our goods or services, including our names, logos, icons, and design elements. By using Pramaana Labs’ Marks, you agree that we own them and that any goodwill generated by your use benefits us.

Permission to use our Marks is limited in the following ways:

• Only use our Marks if they adhere to these brand guidelines.
• The permission we grant is non-exclusive (we can give it to others) and non-transferrable (you cannot give it to others).
• Do not feature our Marks more prominently than your own company’s name or marks.
• We may update the guide, and changes must be made in accordance with our updates within a reasonable time.
• We can review the use of our Marks and require changes if needed.
• We may terminate permission to use our Marks at any time, and usage must stop promptly.

Please ensure your usage follows all Pramaana Labs brand policies. If your project references Pramaana Labs or our products, be precise and accurate.

We do not permit our Marks to be used in app, product, developer or company names in any way that confuses end users or implies endorsement, sponsorship, or affiliation that does not exist.